Game companies like the free-to-play model because it allows them to have a direct-to-consumer relationship with players. “It is a natural extension to both our PC/Mac app store and to our mobile publishing business.”īig Fish said it expects its free-to-play business to grow much like its new mobile-game business, which doubled the number of titles in the past year to more than 200. “F2P games are increasingly popular with gamers who have been introduced to digital games over the past few years via the rapid growth of social and mobile platforms,” said Paul Thelen, the founder and chief executive officer of Big Fish. The first free-to-play game is Big Fish Casino, one of the top 10 grossing games on the iPhone and iPad, year-to-date. But the change should have a big impact as Big Fish Games has 14 million monthly visitors to its games, which are offered in 10 languages and 150 countries. Seattle-based Big Fish Games is a big contender in casual downloadable games, but to date it has been charging money upfront for many of the games in its catalog of 3,000 titles.īig Fish is very late to the free-to-play party. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.The free-to-play title - which lets users play for free and pay real money for virtual items - can be played in a browser or downloaded to a PC or Mac. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier.
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